Hi There,

If you are reading this the chances are you have been looking for sustainable fashion and sustainable fashion brands for a while now. So have we! At the start of True Cost Label we were endlessly looking for sustainable fashion items that don’t put an unnecessary toll on the environment. This however turned out to be a lot harder than simply using google. You can probably relate to the frustration of endless sustainability claims about products without there being any real evidence to back this up.

First of all, the definition of a sustainable fashion item is extremely arbitrary. What one might consider sustainable can go completely against the vision of someone else. Additionally sustainability is such a wide topic it should be looked on from many different perspectives at the same time. For example, how much C02 emissions are involved in the production of a garment, how much litres of water, etc. All this is affected by what a product is made from(for example organic cotton, recycled fibres, etc.) and how a garment is made, and lastly how far a product has to travel and by what means before it reaches you.

At True Cost Label we look at all these dimensions to calculate how much C02, and litres of water are involved in the production of a garment. We have executed a Life Cycle Analysis (LCA)’s)for all the products on our website. This is possible because the brands on our platform have given us insights into their supply chains. LCA’s are widely accepted by the industry as a way to evaluate the environmental impact of products. You can read more on how we do these calculations on our how we do it page.

By calculating the environmental impact of products and comparing them to the current industry average we can confidently say what products are more sustainable than others, without having to define a static definition for sustainable fashion. We consider sustainable fashion brands simply as brands that are already significantly using less environmental resources as the industry average. However, brands will have to keep pushing themselves to create newer better scoring sustainable fashion garments. The insights provided on our platform are a starting point for in what direction to look. We pride ourselves on doing these calculations ethically and with a high level of transparency. We show you the environmental impact of your potential choices.

Finding a new Fashion Favourite is already tricky. Let sustainability be the easy part.